Bing Ads URL Auto-Tagging Finally Arrives

Rejoice, the Bing Ads team has finally rolled out one of its most-requested features — auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics can flow into Google Analytics. Until now, advertisers have had to manually add tag URLs or...



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Bing Uses Its Predictions Technology To Forecast 2014 World Cup Winners

To kick-off today’s 2014 FIFA World Cup, Bing has launched a number of features around the tournament, including using its Bing Predictions technology to forecast World Cup winners. “On the heels of our recent foray into predictions, where we forecasted which contestants were most...



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Google’s Matt Cutts: MetaFilter Hit By An Algorithm But Not Panda Or Penguin

Last month, MetaFilter, a news and discussion site from back in the old days, told us they got hit by a Google penalty years ago that had a major impact on their business. We posted our theories and details on this penalty in our post named On MetaFilter Being Penalized By Google: An Explainer....



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Why Build Links? 6 Reasons You Should Be Link Building in 2014

There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link...



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Mysterious Traffic Drop

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Can adding Youtube videos cause a drop in the SERPs?

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Google Reconsideration Rejection Requests More Details

Google’s Matt Cutts, the head of search spam, announced at SMX Advanced that they are updating how they handle reconsideration rejection requests with more details from Google Search Quality analysts. That means when a Google search quality representation reviews and responds to a...



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