Optmyzr Launches Bid Management Solution For Google Shopping Campaigns

Google’s new Shopping Campaigns offer many benefits over traditional PLA campaigns, including granular performance benchmarks, but bid optimization can still be cumbersome. Optmyzr, the company that provides automation tools for Google AdWords management, has launched a new tool to help...



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Keylime Toolbox And Moz Analytics Debut “Not Provided” Data Recovery Solutions

Today, two companies announced new solutions to help solve the “not provided” problem that leaves SEOs in the dark about the search queries that lead users to their sites. Moz has added a new report to Moz Analytics, and Keylime Toolbox is a new company offering SEO Analytics Software...



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Pinterest Is Bringing Guided Search To Desktop Users In The Next Few Weeks

Pinterest wants to be the search engine that helps people find things that they didn’t even know they were looking for. Two months ago, the company rolled out Guided Search on mobile devices and billed it as a revolutionary way for its users to consume and browse Pinterest, which CEO Ben...



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New “Google My Business” Simplifies Local Marketing For SMBs

For quite some time since the introduction of Google+ Local, managing local listings and content across Google properties has confused many local SEOs and local business owners alike. Now Google has launched a new and more integrated approach called Google My Business. The core idea is to make it...



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Yummly Partners With DuckDuckGo To Serve Up Recipes For The Growing Search Engine

Yummly announced today it will be powering the results for recipe searches performed on DuckDuckGo, the search engine built on protecting the privacy of its users. “Yummly’s technology understands recipe search queries and we’ve worked together to create a great recipe instant...



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How To Manage Bids For AdWords Shopping Ads

Last month, I covered the basics of how Shopping campaigns in AdWords differ from Search campaigns. The key finding I had was that, with Search, you have to add keywords to target more queries. In Shopping, all queries that match your products are targeted by default, and one of the main reasons to...



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Another New Easter Egg In Google Maps: Travel By Royal Carriage

Google announced a new easter egg in Google Maps today via Google+ where if you do driving directions from Buckingham Palace and Windsor Castle, Google Maps will offer driving directions via Royal Carriage. This comes about a week after Google disclosed another easter egg in Google Maps to travel...



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