The Single Metric Every SEM Acquisition Marketer Should Be Tracking

When it comes to SEM acquisition marketing, there’s no such thing as a free lunch. As acquisition marketers can attest, there’s almost always a tradeoff between the number of new customers acquired, and the customer lifetime value (CLV) of those customers. In short: The more new...



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18 Lessons Learned In Leveraging Event Marketing For B2B SEO

Here’s a painful truth: for B2B marketing success in fast-growth environments, inbound marketing only plays a small role in the process. Outbound marketing efforts, like event marketing, often play a much more significant role. In fact, according to a study released last year covered by...



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Google: Link Drops In Forums Is Spam and Will Get The Dropped Site Penalised

from Google SEO News and Discussion WebmasterWorld http://ift.tt/TQLwnQ

Starwood’s “SPG For Glass” App Brings Hotel Search To Google Glass

Starwood Hotels & Resorts is the latest travel brand to land on Google Glass. The company has launched a Glass app called SPG for Glass that’s now available for Explorers in the official Glassware app directory. Starwood becomes the first major hospitality brand with a Google Glass app....



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Can we get a consensus on H1 tags?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1kpTQFC

Panda 4.0 Roll Out confirmed by Matt Cutts

from Google SEO News and Discussion WebmasterWorld http://ift.tt/SiWFwr

SPONSOR MESSAGE: Give Your SEO Strategy a Competitive Edge with Link Building

Building links is like building relationships; you want to make sure you are connected to the right people. A backlink analysis will show you which connections are helping and/or hurting your website. Our knowledgeable team will carefully analyze your backlink portfolio and set up a convenient time...



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