Were You Really Hit By A Search Engine Penalty, Or Is It Something Else?

Often, I’ll speak to prospective clients who think they’ve been hit by an algorithm update or a penalty. They’ve lost a lot of organic traffic, so they immediately think that a search engine change is to blame. Unfortunately, I’ve also run into many situations where SEOs are...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1mvkEU4

7 Conversion Rate Truths That Will Change Your Landing Page Strategy

Much of what marketers have learned about landing page conversion is wrong. Worse, the optimizations promoted across industry blogs, courses and at conferences as game changers are really just best practices every marketer should have implemented already. Tweaking headline and body copy, adjusting...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/T6qCRe

Addition Of thousands of s - 30k traffic drop - Over Optimization?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/QLRPGx

Study: Gender Bias In Digital Marketing Is Real

WordStream, the paid search platform, published an eye-opening study this week on gender bias in the online marketing industry. Using its internal data, the study concluded that there is, in fact, quantifiable evidence of gender bias: Women are undervalued by 21 percent compared to their male...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1lpOLsl

FindTheBest Launches Real Estate Search, Taking On Zillow And Trulia

FindTheBest is a structured data directory or discovery tool for comparing products, services and entities in a wide array of categories such as Travel, Health, Education, Finance and Home & Garden among others. It looks very much like a “search engine” but founder Kevin O’Connor...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1qDmV3V

Call Tracking and Analytics – Webcast This Thursday

This Thursday, May 15, at 1 PM EDT, our sister site, Digital Marketing Depot will host a webcast on call tracking analytics and mobile and paid search. According to Google, 70% of mobile searchers will call a business directly from the PPC ad using click-to-call. Call tracking allows marketers to...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1iTGfVb

A lot of natural high quality back links but no ranking

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1g3GI8l