SearchCap: The Day In Search, February 7, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YP Wants To Compete Directly With Google And Yelp In Local When one looks across the local digital landscape there are many companies and apps but few consumer...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1gUupev

YP Wants To Compete Directly With Google And Yelp In Local

When one looks across the local digital landscape there are many companies and apps but few consumer “brands.” In specific verticals, like travel or automotive, there are companies such as TripAdvisor or Cars.com. But “horizontally” on a national level there are very few top-of-mind, major players....



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/Ng3Ovh

What Official Google SEO Advice is Misleading or Misunderstood?

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1bDDSSX

Possible negative SEO targeted my forum

from Google SEO News and Discussion WebmasterWorld http://ift.tt/1g2yiua

For Product Brands, Consider Paid Search Ads On Retailers’ Sites Instead

Last year, Google made what was to some a surprising announcement: its previously free Google Product Search would become Google Shopping, which would ask a fee of product brands and retailers that wanted to be included in new Product Listing Ads. I can’t say that I disagree with...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1iC0EvI

Suspected Paid-Link Penalty Hasn’t Hit Expedia Bottom Line — Yet

Yesterday online travel giant Expedia announced Q4 2013 and full year results. The company “beat the street,” reporting saw strong room night and revenue growth across all geographies. So far a suspected penalty from Google hasn’t hurt the company’s bottom line. See our...



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from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://ift.tt/1l6f2xE

For Those Hit Around September 4th. Recovery Story

from Google SEO News and Discussion WebmasterWorld http://ift.tt/I185PV