SearchCap: The Day In Search, December 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Does What Google Can’t: Provides Bitcoin Exchange Rates How much is one US dollar in UK pounds? Google will give you a direct answer to that and many...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/aBt3A5vsAuI/searchcap-the-day-in-search-december-18-2013-180263

Yandex Does What Google Can’t: Provides Bitcoin Exchange Rates

How much is one US dollar in UK pounds? Google will give you a direct answer to that and many other currencies with the conversion tool that’s built into its search results. But when it comes to Bitcoin, Russian-based Yandex seems to have won the honor of being first to support conversion of...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/Xp3JR0-096I/yandex-google-bitcoin-exchange-rate-180224

Google Launches Improved URL Removal Tool For Third-Party Content

John Mueller, a Google Webmaster Trends Analyst, announced on the Google Webmaster Central blog that Google has released an improved URL removal tool. Google said it was specifically designed to improve the ability to remove third-party content from their index. Google’s long had this tool,...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/hOyEHXm-1mU/google-launches-improved-url-removal-tool-for-third-party-content-180223

Should I use a separate IP address for each country-specific site?

For one customer we have about a dozen individual websites for different countries and languages, with different TLDs under one IP number. Is this okay for Google or do you prefer one IP number per country TLD? Yves Luther, Germany More information about multi-regional and multilingual sites: https://support.google.com/webmasters/answer/182192 Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleproductforums.com/forum/#!forum/webmasters Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters/



from Uploads by GoogleWebmasterHelp https://www.youtube.com/watch?v=q0k6BBgQgqM&feature=youtube_gdata

Google’s Matt Cutts On Search Spammers: “We Want To Break Their Spirits”

In episode number 227 of This Week in Google on the TWiT network, Google’s head of search spam, Matt Cutts answered some questions from the hosts Leo Laporte and Jeff Jarvis. In one question, Matt explained that Google aims to “break the spirits” of spammers in order to encourage...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/Ns19HW8d4-g/googles-matt-cutts-on-search-spammers-we-want-to-break-their-spirits-180215

Report: Google PLAs Deliver 4X Revenue Lift For Retailers In Early Holiday Season

It’s probably not too surprising to hear that retailers have doubled their year-over-year spend on Google product listing ads this holiday season thus far. After all, the paid format of Google Shopping had just rolled out in the fall of 2012. What is stunning, however, is the four-fold...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/FuEkypQTWU8/report-google-plas-deliver-4x-revenue-lift-for-retailers-in-early-holiday-season-180200

A Look Back On One Crazy Year Of Link Building

If 2012 was the year of Google Algorithm updates — Moz counted 37 big ones compared to the 15 in 2013 and 21 in 2011 — 2013 was the year that link building suffered from a serious identity crisis. It was sidelined, stretched, swindled and spit back out again more times than your average...



Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing http://feeds.searchengineland.com/~r/searchengineland/~3/AVL3qkI40Xc/a-look-back-on-one-crazy-year-of-link-building-180097